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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Minerální metabolismus kamelidů
 Menšíková, Petra
The aim of the bachelor's thesis was to provide an overview of the zoological classification of camelids, their physiological and anatomical specificities – with a focus on the specifics of mineral metabolism. The basic mineral substances, their importance and recommended proportion in the diet of camelids and health disorders caused by their excess or deficiency are described in the paper. Furthermore, the sources and requirements of these minerals, the possibilities of their supplementation and the evaluation of their reserves in the organism are described. In the practical part, the evaluation of the supply of mineral substances to the organism of alpacas bred in the conditions of the Czech Republic based on blood tests is elaborated and the values are compared with the recommendations in the literature. Based on the biochemical analyses of the examined animals, no major deficiencies were found, the situation has improved as compared to previously published results and the animals are sufficiently supplied with minerals.
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 Kališ, Jakub ; Dolanský, Pavel (advisor) ; Klimeš, David (referee)
The Bachelor thesis "Marketing communication of the Camel brand: From normal to iconic brand" provides a description of marketing tools of the Camel cigarette brand for the entire period of its existence. More than a century of the brand history is seen mainly from the perspective of the cultural branding. In terms of the paradigm of this approach, it attempts to answer the question whether the Camel brand can be considered iconic. The text is complemented with an extensive visual documentation, which is an essential source of information on the background of historical events.
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